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Domotex 2024

Il cielo in una stanza

Sustainable creativity

How creativity transforms and gives value to humble and waste materials

Creativity and design are challenged to support the transition towards circular economy models, particularly in high value sectors such as interior decoration. Upcycling, for instance, typically relies on added value provided by artistry and design, disciplines able to generate unique perspectives on used or reclaimed materials. 

Creativity also explores new ways of using humble, common matter to create new products, envisioning potentially interesting features also in poor materials and enhancing their value.