Brand Protection and Recognition
An event dedicated to technologies and materials designed to protect brand value while enhancing product visibility and recognition. Leading companies specialising in the research and development of innovative solutions for packaging, accessories, surface enhancement and retail experiences will showcase the results of their latest research, exploring new ways to bring uniqueness to premium products and Made in Italy excellence while highlighting their authenticity and distinctive value.
Agenda
9:30 | REGISTRATION AND VISIT TO THE MATERIAL CONNEXION MATERIAL LIBRARY
Welcome coffee
10:15 | REVIVING CRAFT
Anna Pellizzari, Materially
10:30 | PAPER CLASS: FIRE-RESISTANT SOLUTIONS FOR INDOOR ARCHITECTURE AND DESIGN
Raluca Balan, Procédés Chenel International
11:00 | TBA
TBA, Incalmi
11.15 | WOOL AND ARTISANAL INGENUITY: MARIANTONIA URRU FABRICS AND RUGS
Giuseppe Demelas, Mariantonia Urru
11.30 | THE WORLD OF GYPSUM FROM CRAFT TO CONTEMPORARY DESIGN
Emanuele Perego, Gypsum
11.45 | JAPANESE METAL LEAF FOR CONTEMPORARY DESIGN – 120+ Years of Craftsmanship, Evolving into Modern Materials
Mrs. Ikuyo Fujii, Rekiseisha
12.15 | EXPLORE & CONNECT – Touch & Feel and Rekiseisha Workshop
13.00 | Light Lunch & Networking
A further opportunity for material discovery
During Innovation Days, you will also have the opportunity to explore Materially’s material collections at Designtech Material Lab, including the iconic Material ConneXion Library. Discover more than 10,000 material innovations from over 7,000 manufacturers worldwide, spanning more than 15 application sectors.
Featuring
