ReUp®

ReUp® is the brand of Versalis, Eni’s chemical company, aimed at transforming plastic—whether recycled or partially derived from renewable sources—into stylish and functional furniture items designed to enhance spaces both now and in the future. ReUp® reimagines plastic to promote a new approach to solutions, ideas, and scenarios in the world of furniture design. ReUp® embodies not only a new productive vision but, above all, a cultural shift toward the “new” plastic, sourced from renewable materials or recycling.
ReUp® seeks to transform plastic from an icon of the past into a material for the future, making it more environmentally friendly and better suited to the everyday needs of people. This constantly evolving material mirrors the world around us.